Marketer

Nav with the Raptors Mascot and members of the Raptors dance pack

I have over five years of marketing experience working within the Consumer-Packaged Goods industry. Within my career I’ve had the pleasure of ideating and launching award-winning products. This included my time at Maple Leaf Foods, working on Maple Leaf Canadian Craft, which was a Canadian-inspired line of premium deli meats. The product assortment went on to win a Best New Product Award in 2017.

Maple Leaf Canadian Craft initial line-up of products

I also have extensive experience in driving communication strategies from creation to execution. This includes my time at Mars, Inc. where I was able to drive strategy on the Snickers ‘You’re Not You When You’re Hungry’ from a Canadian perspective. I did this using promotional vehicles like on-pack messaging, out-of-home advertising and social media.

Canadian Launch of the Snickers ‘Who Are You?” hunger bar packaging (2017)

CBC’s Terry O’Reilly posting about the Snickers Hunger bar packaging on his instagram feed

Snickers out-of-home campaign (2017)

Snickers Canada new Innovation launch - Snickers Crisper

I have also been able to activate partnership-marketing programs by connecting brands to sports properties. I’ve done this with the likes of Snickers and the Toronto Raptors during the 2016-17 season. As well as the Canadian Football League (CFL) with Dimpflmeier Bakery during Grey Cup 105, and Warner Brothers’ movie Rampage (starring Dwayne ‘The Rock’ Johnson) during CFL Week 2018.

‘Hunger Vision’ Snickers TV sport featuring former Toronto Raptors player Cory Joseph. (2017)

Snickers in-store creative featuring former Toronto Raptors player Cory Joseph (2017)

CFL/Dimpflmeier bakery in-game signage during the 2017 Grey Cup playoffs

Special CFL shoutout courtesy of Dwayne ‘The Rock’ Johnson for the Canadian release of ‘Rampage’ (2018)

Special ‘Rampage Run’ dash activation at CFL Week 2018 in Winnipeg, MB.

To connect with Nav regarding his marketing experience, click Holler.